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Sept. 6 - 8, 2017 | Center City, Philadelphia, PA

Speakers and Advisors

Advisors

Maurice Bakely

Chief Revenue Officer | Education Week

At Education Week, Maurice leads monetization strategy, marketing, sales, delivery, and customer success across a portfolio of offerings for district and school leaders, teachers and industry partners active in the K-12 ecosystem. Maurice previously served as President of FierceMarkets, a B2B digital publisher serving 1.5m readers in 8 industries, including life sciences, healthcare, telecom and technology. At FierceMarkets, Maurice was responsible for setting the company’s overall growth strategy and leading the team to deliver financial performance through superior service to both clients and readers.

Michael Dugan

Advisor | Hearst Magazines

Michael assists Hearst Digital Media with determining and defining needs in the Asia region. Previously, as Forbes CTO, Michael was responsible for all software, systems and network engineering teams in support of Forbes print and digital publishing and website platforms, including the licensable Falcon Platform.  Michael is data driven and employs a variety of in-house solutions and web analytics partners to provide the organization with insight into traffic sources, content consumption and audience behavior. His work on unique visitor tracking and recommendation engines for Forbes has been published in a machine learning conference paper (ECML-PKDD 2012) and submitted for review to the U.S. Patent and Trademark Office.

Krystle Kopacz

CEO | Revmade

Krystle Kopacz is founder and CEO of Revmade, a strategy consultancy that builds new revenue streams for media companies. Krystle spent the last 10 years of her career in media, most recently as Chief Operating Officer for Atlantic Media's policy- and government-focused divisions. At Atlantic Media, Krystle led digital product, audience and revenue growth, focusing in particular on emerging opportunities in content marketing and mobile. Krystle was named to Folio’s 13 Under 30 digital media innovators, MinOnline’s People to Watch and American Business Media's Emerging Leaders, in addition to winning Atlantic Media’s Chairman’s Award for digital business growth.

Jeff Litvack

Conference Chair & COO Adweek | FUSE Media

Jeff Litvack is the returning FUSE Conference Chair and COO of Adweek. Formerly, Jeff was Interim COO of Robb Report Media and previous to that he was Group President and Chief Digital Officer at ALM, where he was  responsible for transforming a traditional B2B media company into a digital-first publisher. Jeff oversaw a technology and digital staff of 184 employees including development, design, ad ops, project management, product development, e-commerce, and big data team.

Subrata Mukherjee

VP, Product Management & Global Head of Business Systems | The Economist

Subrata Mukherjee is a seasoned, results-focused Digital leader with 20+ years of experience advocating large-scale business transformation initiatives. His focus concentrates on evolving traditional media ecosystems to become more data-centric, digital marketing platforms that embrace personalization, subscription, CRM and commerce campaigns, targeted messaging and customized product. In the past, Subrata has worked with tier 1 companies like Sears, Standard & Poors, Businessweek, Bloomberg and The Economist. Today, he frequently speaks at industry events and initiatives covered by UK media.

David Raab

Founder & CEO | Customer Data Platform Institute

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.  

Mitch Rouda

Chief Revenue Officer | Farm Journal Media

Mitch Rouda is the Chief Revenue Officer at Farm Journal Media. Previously, Rouda was president of Farm Journal eMedia (the online division of Farm Journal Media) from June 2010 until his promotion to CRO in September 2016. From 2000 to 2006, Rouda served as president of Hanley Wood e-Media. From 1987 to 1995 Rouda served as Editor-in-Chief and Associate Publisher of Builder magazine, Hanley Wood's flagship title.

Diego Sanchez

Head of Digital Partnerships | Rodale

Diego is Head of Partnerships and Programmatic for Rodale, the world’s leading healthy lifestyle media company. In this role, he oversees strategic digital partnerships for the company’s largest, most established health and wellness lifestyle brands, including Men’s Health, Women’s Health, Runner’s World, Prevention, Bicycling, Rodale’s Organic Life, and Rodale Wellness. He is also responsible for managing the company’s programmatic ad and data products businesses.

Adam Sherk

VP SEO & Social Media | Define Media Group

Adam Sherk is VP SEO and Social Media for Define Media Group. Adam works as an embedded strategist and trainer, helping publishers with enterprise SEO, audience development and digital strategy. Prior to joining Define, Adam worked for enterprise search marketing firm Global Strategies, now part of Neo@Ogilvy.

Prescott Shibles

Senior Vice President, Data | Randall-Reilly

Prescott Shibles joined Randall-Reilly in 2014. As Senior Vice President, Data, Shibles oversees Randall-Reilly’s corporate audience intelligence assets. He and his team are tasked with on-boarding offline audience data and developing predictive profiling, audience targeting, and magazine circulation. Prior, Shibles served as Chief Digital and Marketing Officer for Advantage Media and as CEO of Vital Business Media. He was recognized by Min on their Best of the Web and Digital Innovators lists.

Speakers

Jeff Litvack

Conference Chair & COO Adweek | FUSE Media

Jeff Litvack is the returning FUSE Conference Chair and COO of Adweek. Formerly, Jeff was Interim COO of Robb Report Media and previous to that he was Group President and Chief Digital Officer at ALM, where he was  responsible for transforming a traditional B2B media company into a digital-first publisher. Jeff oversaw a technology and digital staff of 184 employees including development, design, ad ops, project management, product development, e-commerce, and big data team.

Adam Sherk

VP SEO & Social Media | Define Media Group

Adam Sherk is VP SEO and Social Media for Define Media Group. Adam works as an embedded strategist and trainer, helping publishers with enterprise SEO, audience development and digital strategy. Prior to joining Define, Adam worked for enterprise search marketing firm Global Strategies, now part of Neo@Ogilvy.

Denis Wilson

Editor-in-Chief | dwilson@napco.com | Publishing Executive

Denis Wilson is editor-in-chief of Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the publishing industry and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Salah Zalatimo

SVP, Product & Tech | Forbes Media

Salah Zalatimo heads the Product & Tech group at Forbes Media. He joined the company in 2015 through the acquisition of his mobile startup, Camerama. He has since led an organizational transformation of the Product group and re-built Forbes.com article pages to be some of the fastest amongst major publishers. Salah is a leader in the New York tech community, working closely with the Department of Education and other industry associations on the proliferation of tech in media. He is an alumnus fighter and serves as a board member for the Haymakers For Hope charity boxing organization.Salah holds a BA and MBA from Columbia University. He lives with his wife, Tala, and son, Sina, in Fort Greene, Brooklyn.