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Sept. 6 - 8, 2017 | Center City, Philadelphia, PA

Agenda

Watch the highlight reel from the 2016 FUSE Media Summit and check out this year’s agenda below.

Event Schedule


Wednesday, Sep. 6

  • 1:00 pm - 5:00 pm Registration
  • 5:00 pm - 5:15 pm Welcome to FUSE
  • 5:15 pm - 6:00 pm Opening Keynote: Back to the Future | More

    In this keynote session, FUSE Conference Chair Jeff Litvack will examine the terraine the media industry has traversed in since last year and see which of his predictions from 2016 came true. This session will explore the top-of-mind opportunities and challenges for CDOs, CMOs, and CTOs, the market dynamics affecting our industry, and the new investments required to continue the evolution of marketing, content creation, and ad tech in order to provide real growth.

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  • 6:00 pm - 7:00 pm Keynote Panel: Disruption is the New Norm | More

    This session will explore the constant state of technology adoption and change that publishing and media companies are dealing with. Leading edge technologists will share their insight on the future of technology-enabled media and where they expect technology and revenue to align. Our speakers will pull no punches in assessing what publishers are doing right and wrong when it comes to adopting the right technology.

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  • 7:00 pm - 9:00 pm FUSE Summit Welcome Reception

Thursday, Sep. 7

  • 7:00 am - 8:00 am Networking Breakfast
  • 8:00 am - 8:10 am Game Plan for Day 2 of FUSE
  • 8:10 am - 9:10 am Futurist Keynote: The Publisher Role in The Internet of Things | More

    The Internet of Things will impact every market, but publishing and media companies have a special role to play. By adding an intelligent layer of content and data to the IoT, publishers have an opportunity to enhance users’ experience of the connected physical world. That can mean new ways to monetize content and behavioral data, entirely new business models and products, but also new challenges.

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  • 9:10 am - 9:45 am Fireside Chat
  • 9:45 am - 10:00 am Morning Break
  • 10:00 am - 10:50 pm FUSE Startup Derby, Heat 1 | More

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

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  • 11:00 am - 12:00 pm Boardroom Case Studies: Day 2, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:00 pm - 1:10 pm Lunch
  • 1:10 pm - 1:50 pm Publisher Spotlights: The Evolution of Content | More

    Content is evolving in leaps and bounds. Data and automation have enabled publishers to deliver ever more personalized content experiences. Meanwhile, publishers are experimenting with new platforms and tools for producing and distributing content and interacting with audiences. During this session, we’ll hear from three publishers on specific use cases of how they’re evolving to stay on the cutting edge of content that attracts and engages audiences.

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  • 2:00 pm - 3:00 pm Boardroom Case Studies: Day 2, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 3:00 pm - 3:15 pm Afternoon Break
  • 3:15 pm - 5:45 pm Meeting Zone: 1-to-1 Meetings & Refreshments
  • 6:30 pm - 9:30 pm Reception, Dinner & Casino Night

Friday, Sep. 8

  • 7:00 am - 8:00 am Networking Breakfast
  • 8:00 am - 8:15 am Day 2 Wrap Up, Day 3 Game Plan
  • 8:15 am - 9:15 am Publisher Spotlights: The Ad Tech Revolution | More

    From the challenges of scaling native advertising, to viewability, to finding the right programmatic position, publishers are in a constant battle to keep pace with advances in ad technology and economics. In this session, we’ll hear how leading publishers are setting themselves up programmatically, improving targeting abilities, working with social platforms, and more.

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  • 9:15 am - 9:50 am FUSE Startup Derby, Heat 2 | More

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

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  • 9:50 am - 10:10 am Morning Break
  • 10:10 am - 10:50 pm Publisher Spotlights: Taking Data to the Next Level | More

    Audience data is at the crux of every publishing and media company’s business and by now most leading publishers have made sophisticated data manipulation a priority. Yet many are still experimenting with the most effective ways to capitalize on and monetize their data assets. We’ll hear two case studies of publishers that have used data to grow their businesses in concrete ways.

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  • 11:00 am - 12:00 pm Boardroom Case Studies: Day 3, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:00 pm - 1:00 pm Lunch
  • 1:15 pm - 2:45 pm Boardroom Case Studies: Day 3, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 2:45 pm - 3:00 pm Afternoon Break
  • 3:00 pm - 5:45 pm Meeting Zone: 1-to-1 Meetings & Refreshments
  • 5:45 pm - 7:00 pm Closing Reception