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Oct. 1-3, 2018 | Center City, Philadelphia, PA

Agenda

Watch the highlight reel from the 2017 FUSE Media Summit. Full agenda for 2018 coming soon.

OCTOBER 1
Monday

  • 1:00 pm
    5:00 pm
    Registration
  • 5:00 pm
    5:15 pm
    Welcome to FUSE
  • 5:15 pm
    6:15 pm
    Opening Keynote
  • 6:15 pm
    7:00 pm
    Keynote Panel

    This session will explore the constant state of technology adoption and change that publishing and media companies are dealing with. Leading edge technologists will share their insight on the future of technology-enabled media and where they expect technology and revenue to align. Our speakers will pull no punches in assessing what publishers are doing right and wrong when it comes to adopting the right technology.

     

  • 7:00 pm
    9:00 pm
    FUSE Summit Welcome Reception

OCTOBER 2
Tuesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 2
  • 8:00 am
    8:10 am
    Game Plan for Day 2 of FUSE
  • 8:10 am
    8:55 am
    Futurist Keynote
  • 8:55 am
    9:45 am
    Results of Research Study on Tech Adoption Strategies in Publishing

    For the second year in a row, Publishing Executive and NAPCO Research will present results of a research project on media technology strategy. This session will be the debut release of this report, revealing insights that can help executives refine their own technology investment strategy, and feature commentary from a panel of FUSE advisors.

     

    Speakers

    Nathan Safran, Director of Research, NAPCO Media
    Denis Wilson, Editor-in-Chief, Publishing Executive

    • Denis Wilson
      Editor-in-Chief
      Publishing Executive
    • Nathan Safran
      Director of Research
      NAPCO Media
  • 9:45 am
    10:00 am
    Morning Break
  • 10:00 am
    10:40 am
    FUSE Startup Derby, Heat 1

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

     

  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 2, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:00 pm
    1:00 pm
    Lunch
  • 1:10 pm
    1:45 pm
    Publisher Spotlights (Day 2)

    Publisher Spotlights are an opportunity for attendees to share the innovative ways they’re using technology to drive business objectives.

     

  • 2:00 pm
    3:00 pm
    Boardroom Case Studies: Day 2, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 3:00 pm
    3:15 pm
    Afternoon Break
  • 3:15 pm
    5:45 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 6:30 pm
    9:30 pm
    Reception, Dinner & Entertainment

OCTOBER 3
Wednesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 3
  • 8:00 am
    8:15 am
    Day 2 Wrap Up, Day 3 Game Plan
  • 8:15 am
    9:15 am
    Publisher Spotlights (Day 3)

    Publisher Spotlights are an opportunity for attendees to share the innovative ways they’re using technology to drive business objectives. From converting unknown audience to optimizing programmatic yield.

  • 9:15 am
    10:00 am
    FUSE Startup Derby, Heat 2

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

  • 10:00 am
    10:15 am
    Morning Break
  • 10:15 am
    10:45 am
    How Publishers Are Taking Advantage of CDPs

    In a few short years, CPDs have made a big splash in the media industry. Most publishers are either shopping for a CDP or have recently purchased one and are looking to increase ROI.  In either case, digital media leaders are eager to learn how their peers are using this hot technology to extract audience insights and monetize their  data more effectively. This session, led by CDP Institute founder David Raab, will explore how publishers are using CDPs and will feature real-life use cases from fellow summit attendees.

    • David Raab
      Founder & CEO
      Customer Data Platform Institute
  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 3, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:00 pm
    1:00 pm
    Lunch
  • 1:15 pm
    2:45 pm
    Boardroom Case Studies: Day 3, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 2:45 pm
    3:00 pm
    Afternoon Break
  • 3:00 pm
    5:45 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 5:45 pm
    7:00 pm
    Closing Reception